From the super smart David Weinberger. Reposted in full:
Posted on July 19th, 2009A friend asked me to post an explanation of what I meant when I said at PDF09 that “transparency is the new objectivity.” First, I apologize for the cliché of “x is the new y.” Second, what I meant is that transparency is now fulfilling some of objectivity’s old role in the ecology of knowledge.
Outside of the realm of science, objectivity is discredited these days as anything but an aspiration, and even that aspiration is looking pretty sketchy. The problem with objectivity is that it tries to show what the world looks like from no particular point of view, which is like wondering what something looks like in the dark. Nevertheless, objectivity — even as an unattainable goal — served an important role in how we came to trust information, and in the economics of newspapers in the modern age.
You can see this in newspapers’ early push-back against blogging. We were told that bloggers have agendas, whereas journalists give us objective information. Of course, if you don’t think objectivity is possible, then you think that the claim of objectivity is actually hiding the biases that inevitably are there. That’s what I meant when, during a bloggers press conference at the 2004 Democratic National Convention, I asked Pulitzer-prize winning journalist Walter Mears whom he was supporting for president. He replied (paraphrasing!), “If I tell you, how can you trust what I write?,” to which I replied that if he doesn’t tell us, how can we trust what he blogs?
So, that’s one sense in which transparency is the new objectivity. What we used to believe because we thought the author was objective we now believe because we can see through the author’s writings to the sources and values that brought her to that position. Transparency gives the reader information by which she can undo some of the unintended effects of the ever-present biases. Transparency brings us to reliability the way objectivity used to.
This change is, well, epochal.
Objectivity used be presented as a stopping point for belief: If the source is objective and well-informed, you have sufficient reason to believe. The objectivity of the reporter is a stopping point for reader’s inquiry. That was part of high-end newspapers’ claimed value: You can’t believe what you read in a slanted tabloid, but our news is objective, so your inquiry can come to rest here. Credentialing systems had the same basic rhythm: You can stop your quest once you come to a credentialed authority who says, “I got this. You can believe it.” End of story.
We thought that that was how knowledge works, but it turns out that it’s really just how paper works. Transparency prospers in a linked medium, for you can literally see the connections between the final draft’s claims and the ideas that informed it. Paper, on the other hand, sucks at links. You can look up the footnote, but that’s an expensive, time-consuming activity more likely to result in failure than success. So, during the Age of Paper, we got used to the idea that authority comes in the form of a stop sign: You’ve reached a source whose reliability requires no further inquiry.
In the Age of Links, we still use credentials and rely on authorities. Those are indispensible ways of scaling knowledge, that is, letting us know more than any one of us could authenticate on our own. But, increasingly, credentials and authority work best for vouchsafing commoditized knowledge, the stuff that’s settled and not worth arguing about. At the edges of knowledge — in the analysis and contextualization that journalists nowadays tell us is their real value — we want, need, can have, and expect transparency. Transparency puts within the report itself a way for us to see what assumptions and values may have shaped it, and lets us see the arguments that the report resolved one way and not another. Transparency — the embedded ability to see through the published draft — often gives us more reason to believe a report than the claim of objectivity did.
In fact, transparency subsumes objectivity. Anyone who claims objectivity should be willing to back that assertion up by letting us look at sources, disagreements, and the personal assumptions and values supposedly bracketed out of the report.
Objectivity without transparency increasingly will look like arrogance. And then foolishness. Why should we trust what one person — with the best of intentions — insists is true when we instead could have a web of evidence, ideas, and argument?
In short: Objectivity is a trust mechanism you rely on when your medium can’t do links. Now our medium can.