Top outside spenders in 2014 primaries: Winners, losers and some long-term investors

by
Photo credit: 401kcalculator.org via Flickr

The biggest primary election spenders threw millions of dollars at opponents who went on to win. For some of those spenders, that meant their money went down the drain. For others, the returns have yet to come in.

The Federal Election Commission requires that outside spenders specify whether campaign dollars are being spent on general, primary, special elections or otherwise. With the last of 2014’s preliminary contests behind us as of this week, we calculated how much was spent against whom, and how those candidates fared in the primary.

Republicans saw intensive and expensive intra-party battles. The rankings below, with clickable features allowing readers to drill down on groups’ spending, reveal where the money went — and whether the target of those attacks suffered an early knock-out.

Because so much primary money was spent softening up presumptive November opponents, we opted not to calculate an explicit return on investment figure, as we’ve done in previous cycles following the general election. After all, the returns on that early spending won’t be clear for a few more months.

Here are a few of the takeaways:

  • About $97 million in independent expenditures were made and categorized as “primary” spending. The numbers could change as reports continue to arrive or get amended.
  • We identified the party affiliation of the outside group and the candidate targeted for about $95 million of this spending. Republican-leaning groups outspent Democrats about $59 million to $36 million.
  • Republican groups spent far more boosting their own candidates than Democrats did: $35 million to $8 million.
  • Democrats spent more attacking candidates of the other party. The vast majority of this is probably early general election spending classified as primary spending. Democratic-affiliated groups spent nearly $28 million attacking Republican candidates, whereas Republican groups spent just $2.5 million attacking Democrats. It’s important to note that these figures don’t include dark money “issue ads” that aren’t reported to the FEC; Republican groups like Americans For Prosperity have spent eight-figure sums bashing Democrats in unreported spending. Democrats have also spent under the radar, but generally in smaller amounts. You can find contracts for all political ad buys, including those by dark money groups on Political Ad Sleuth.
  • Republicans spent far more bashing fellow GOPers ($21 million) in primary elections than liberal-leaning groups spent attacking Democrats (about $400,000). Note: These figures do not include special election spending.

Below is a breakdown of the top 10 primary spenders for the 2014 cycle.

The top 10 primary spenders for the 2014 cycle

SENATE MAJORITY PAC

Total primary/runoff spending: $13,021,696

  • Positive spending $1,957,818 spent supporting Democrats.

  • Negative spending

    $11,063,878 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by SENATE MAJORITY PAC

See primary breakdown

US CHAMBER OF COMMERCE

Total primary/runoff spending: $11,580,732

  • Positive spending

    $9,818,232 spent supporting Republicans.

  • Negative spending $762,500 spent opposing Democrats. $1,000,000 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by US CHAMBER OF COMMERCE

See primary breakdown

CLUB FOR GROWTH ACTION

Total primary/runoff spending: $6,240,774

  • Positive spending $11,850 spent supporting Democrats. $914,540 spent supporting Republicans.
  • Negative spending $636,264 spent opposing Democrats. $4,678,119 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by CLUB FOR GROWTH ACTION

See primary breakdown

PATRIOT MAJORITY USA

Total primary/runoff spending: $4,834,255

  • Positive spending

  • Negative spending

    $4,834,255 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by PATRIOT MAJORITY USA

See primary breakdown

PUT ALASKA FIRST

Total primary/runoff spending: $4,826,969

  • Positive spending $360,936 spent supporting Democrats.

  • Negative spending

    $4,466,032 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by PUT ALASKA FIRST

See primary breakdown

LEAGUE OF CONSERVATION VOTERS INC

Total primary/runoff spending: $2,405,043

  • Positive spending $1,310,398 spent supporting Democrats.

  • Negative spending $117,988 spent opposing Democrats. $976,656 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by LEAGUE OF CONSERVATION VOTERS INC

See primary breakdown

HOUSE MAJORITY PAC

Total primary/runoff spending: $2,370,617

  • Positive spending $540,928 spent supporting Democrats.

  • Negative spending

    $1,829,689 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by HOUSE MAJORITY PAC

See primary breakdown

SENATE CONSERVATIVES FUND

Total primary/runoff spending: $2,245,295

  • Positive spending

    $2,148,669 spent supporting Republicans.

  • Negative spending $75,126 spent opposing Democrats. $21,500 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by SENATE CONSERVATIVES FUND

See primary breakdown

CITIZENS FOR A WORKING AMERICA PAC

Total primary/runoff spending: $2,147,156

  • Positive spending

    $515,500 spent supporting Republicans.

  • Negative spending

    $1,631,656 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by CITIZENS FOR A WORKING AMERICA PAC

See primary breakdown

ENDING SPENDING ACTION FUND

Total primary/runoff spending: $1,996,086

  • Positive spending

    $423,474 spent supporting Republicans.

  • Negative spending

    $1,572,611 spent opposing Republicans.

See all independent expenditures this cycle (including general election) made by ENDING SPENDING ACTION FUND

See primary breakdown