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Pro-Romney PAC Uses ‘Willie Horton’ Ad Maker to Attack Rivals

Publication: Bloomberg

Greg Giroux
February 16, 2012

Restore Our Future is placing its ads on television through the Towson, Maryland-based firm Mentzer Media, which received more than $18 million from Swift Boat Vets and POWs for Truth to place ads that questioned the Vietnam War record of Kerry, who received five medals including the Silver Star for his service. The strategy of Restore Our Future has been “focused on tearing down the opposition,” Bill Allison, editorial director at the Sunlight Foundation, a Washington-based advocacy group, said in an interview. “It’s almost like a scorched-earth policy, where they’re really trying to look for the weakness of a candidate and exploit it as much as possible,” Allison said.