Gabriela Schneider is the Communications Director of the Sunlight Foundation, and is responsible for managing Sunlight's external affairs - from media outreach to social media engagement to video storytelling. From the moment Gabriela read about the founding of the Sunlight Foundation in the Washington Post in April 2006, she knew she wanted to work here, and has been happily employed by Sunlight since April 2007.
After earning her Master of Arts in Journalism from the University of Texas at Austin, she came to Washington, D.C. determined to work in public policy serving the public interest. As Senior Policy Analyst at the Center for Media Education, her research on then-nascent online marketing practices targeted toward children and teens informed enforcement of online privacy protections enforced by the Federal Trade Commission and also the Federal Communications Commission's understanding of marketing practices being developed for interactive television and wireless media. As Advocacy Network Officer at the American Psychological Association, Gabriela organized grassroots campaigns for its Public Policy Office, helping to persuade Congress to pass legislation for mental health services. She enjoyed her life as a policy wonk, but always preferred working with her communications team to translate policy issues into accessible journalism. Accordingly, she later joined the Council on Foundations as Media Relations Manager where she secured media coverage for the philanthropic sector.
Her Master's thesis examined the intersection of "culture jamming," artistic satire and fair use. She earned her Bachelor of Arts in journalism from Lehigh University, and is proud to have served as general manager of its radio station, WLVR. When not at work, she enjoys cooking, planting vegetables in her garden, singing and playing her theremin and synthesizers.