While some things don’t really need a public service announcement, we felt our Public=Online campaign could benefit from one.

The majority of grassroots campaigns are about product more than process. Whether they’re for electing a specific candidate, instituting universal health care or creating a flat tax they have a well defined goal they’re working toward.

When your goal is to alter processes and to ensure the accountability of all elected officials, describing your campaign becomes a bit more difficult. Especially when your campaign is being co-created with activists from across the country on a daily basis.

I made this public service announcement to quickly show how real-time data helps you make informed decisions and why the Public=Online campaign is so important.

If you want additional information you can always go to our about page or watch the campaign launch event we had at Google’s DC headquarters.