Consumer Reports WebWatch and the Center for Media and Democracy (our partners on Congresspedia) joined forces to launch Full Frontal Scrutiny, a blog-driven, wiki-based site dedicated to exposing fake, corporate-funded front groups that are pushing agendas, while hiding their true identity or agenda. Full Frontal Scrutiny will give consumers, voters and citizens a resource for investigating organizations they run across in the media or elsewhere that have popped up to promote a particular opinion or bill in Congress. We love the banner on the site that include this quote from Jonathan Adelstein, commissioner at the FCC: "The American public deserves to know when someone is trying to persuade them." The organizers say it's this spirit that is their motivation for exposing "hidden persuaders." This is a new battle being waged in the spirit of transparency.