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Tag Archive: branding

The design behind TransparencyCamp 2013

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One of the things I love about TransparencyCamp is that it is a large essentially unscheduled event. You can't plan what's going to happen when you have over 500 people and just a loose schedule of events over 2 days. The branding has to be loud enough to guide people though the unconference format in an unfamiliar space and convey a sense of excitement and energy. The implementation has to be flexible and allow for things to change, like a picnic session in the park, or food trucks for lunch parking in unexpected locations. tcamp2013 branding

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Refreshing SunlightFoundation.com

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At the end of September I was pleased to step into the larger role of Creative Director. Working with all of the different departments that make up Sunlight, instead of just one, was a big and interesting step. It involved a lot more work, but the most challenging part was starting to consider how our products, produced for all of our different departments, worked together. Looking at everything we've produced over the last 4+ years was overwhelming, so I set out to evaluate and make changes to at least SunlightFoundation.com by the end of the year.

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