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Seattle TV stations did not disclose ad spending in GMO battle


Washington State's nearly $30 million ad war has come to an end, as voters struck down a referendum that would have mandated labeling of any products containing genetically modified organisms (GMOs). It was the most expensive referendum battle, but the public does not have a clear picture of how, when or on what stations TV ads were purchased, as local stations appear to be relying on a loophole in a regulation to avoid disclosure.

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