Email is an incredible tool for many things, but it's also *not* a very good way to communicate for much of what we tend to use it for. And on top of that, we all just get so darned many! Reading email often seems more a nuisance than an opportunity to many (most?) people. And that's a shame. In fact, it's an outright "problem" if your job is to engage both current and potential supporters in your cause, because email is still considered the primary outreach channel for most organizations.