With 2014's final recount now in the books, Sunlight takes a final look at our return on investment study for outside groups — some of which can count on a late Christmas present with the start of the new Congress.
Continue readingPolitical ad watch: 48 new commercials in one day
The deluge of ads gives us an insight in to where the smart money is spending. And reminds us the smart money believes that going negative works.
Continue readingDenver TV station pulls its biggest political ad order from public site
A TV ad-buying company with close ties to Republican Party leaders pulled a $740,070 contract from a Denver TV station when a reporter tried to learn who was footing the bill.
Continue readingCantor allies buying October airtime
A nonprofit group allied with House Majority leader Eric Cantor is locking down airtime in Phoenix, Denver and Boston for two weeks in October, according to ad disclosure documents.
Continue readingStart your engines: GOP makes first 2014 ad buys against Democratic House members
(Updated: 2:25 p.m.)
The National Republican Congressional Committee is making its first ad buy of the 2014 season with a blitz against seven vulnerable House Democrats.
Sunlight's Ad Hawk, which allows mobile phone users identify the sources of political advertising, picked up new spots aimed at the incumbents overnight. The early ads underscore the already-intensifying battle for the House, which President Barack Obama has vowed to put back in Democratic control. The president is travelling to the West Coast today for a series of fundraisers benefiting the Democratic Congressional Campaign Committee. Read the details on Political Party ...
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