Every election season, campaigns will boast about how much they have spent on television political advertising. As we go into this political season, it’s important that reporters ask the follow up question: How many ads did that amount buy?
Continue readingCampaign intelligence: Carolina on donors’ minds
N.C. is the focus of this week's Campaign Intelligence, where outside groups have spent nearly $8 million on a bitter Senate race, while a ten-term GOP congressman has gotten absolutely zilch in independent expenditures from conservative groups.
Continue readingCampaign finance hearing puts Senate Rules Committee in the spotlight
Members of the Senate Rules Committee have first-hand knowledge of the impact of the Supreme Court decisions on campaign finance that the panel is examining.
Continue readingBetter off than four years ago? Not when it comes to political ads, report says
More than two thirds of all ads aired in the presidential race so far have been attacks, a drastic increase compared to recent presidential campaigns, according to a new study by the political ad-tracking Wesleyan Media Project that covers the race from the start of 2011 through April 22 of this year.
Of the ads aired during that period, 70 percent were negative, compared to 10 percent in the last presidential campaign. Political scientist Michael Franz, a co-director of the project, called the change "absolutely astonishing."
The negative tone is being driven by outside groups, responsible for 86 percent of ...
Continue readingSunlight Grantee Publishes Studies on Campaign Ads and Spending Trends
The Wesleyan Media Project, a grantee of the Sunlight Foundation, recently announced two academic studies based on the comprehensive political... View Article
Continue readingAds Are No More Negative In This Election Than Previous Years
As we approach Election Day, the number of ads continue to increase, but based on recent data from the Wesleyan Media... View Article
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