Campaign Lessons from Dancing Guy
Derek Sivers is changing the way music is bought and sold. It has nothing to do with a transparent government.
BUT, Sivers posted something really brilliant on his blog yesterday – based on a TED talk he’s given – and it’s something that we can learn a lot from as the movement for open government builds across the country. This is very much worth your three minutes of viewing time if you’re an organizer or even remotely interested in why or how people come together. This “dancing guy” illustrates for us the elements of movement and campaign building in an incredibly condensed amount of time – at what appears to be a music fest of all things.
We often say that when it comes to an open, transparent government, if it were easy to create, it would have been done already. We need fresh, innovative ideas from everywhere in order to succeed. And I gotta say, I personally love it when lessons and ideas come from such unexpected places as dancing guy.
We’re at a point in the open government movement where first and second and third followers can and should be joining the initial leaders – or “lone crazies” as Sivers refers to them – and that’s when things really take off. It’s actually some of the most exciting and fun time for a movement as it hits a tipping point – which we can safely we say we’re starting to hit as I referenced in my post on Tuesday. We’re still largely a group that when we say we’re for “making government transparent” our friends say, “you’re trying to do WHAT? <insert eye roll>.”
But that will soon change.
Would love to hear your thoughts as always!
If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:
A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!
Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.
The 2nd follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.
A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.
Now here come 2 more, then 3 more. Now we’ve got momentum. This is the tipping point! Now we’ve got a movement!
As more people jump in, it’s no longer risky. If they were on the fence before, there’s no reason not to join now. They won’t be ridiculed, they won’t stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you’ll see the rest who prefer to be part of the crowd, because eventually they’d be ridiculed for not joining.
And ladies and gentlemen that is how a movement is made! Let’s recap what we learned:
If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.
Be public. Be easy to follow!
But the biggest lesson here – did you catch it?
Leadership is over-glorified.
Yes it started with the shirtless guy, and he’ll get all the credit, but you saw what really happened:
It was the first follower that transformed a lone nut into a leader.
There is no movement without the first follower.
We’re told we all need to be leaders, but that would be really ineffective.
The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.