Influence Explored: Kraft splits like an Oreo – which side will the cream stick to?


According to an article in the Wall Street Journal yesterday, Kraft is splitting into two publicly-traded companies – one that will manage its snack foods business, and another that will manage its North American grocery store business.

Aside from the Kraft brand itself, the company owns a number of the most popular food brands in the U.S., including Cadbury, Maxwell House, Jell-O, Oreos, and others.

As a major food producer in the United States, Kraft’s business is affected by agriculture policy, food safety regulations, trade policy, and other government activity and regulations. Kraft spends a lot of money on the political process and focuses on policy issues that affect its interests. Here’s a sample of where its money goes:

‘Influence Explored’ takes an article from the day’s headlines and exposes the influential ways of entities mentioned in the article. Names and corporations are run through Sunlight’s influence tracking tools such as Influence Explorer and Transparency Data to remind readers of the money that powers Washington.