Mobile access to Sunlight content — across our main site and many of our projects — has grown exponentially year-on-year since 2006. It’s safe to assume we’ll see this growth trend continue as smart phones, iPads and tablets continue to proliferate.
That being said, I’ve been a fan of how the Flipboard app for the iPad (and now the iPhone) has made social media and other forms of news accessible and easily digestible. I’ve gone as far as to contact Flipboard with the thought of creating a Sunlight channel to access an emerging mobile audience, ultimately to no avail. At the moment users are only able to access their own social media feeds and pre-selected partner feeds, with self-service coming in the Spring.
Luckily for Sunlight, Google launched a product called Currents, which allows content creators to publish their own content to mobile devices in a user friendly magazine-style layout, very similar to how Flipboard displays media. This self-serve platform gives Sunlight an accessible mobile venue for content promotion and user engagement.
As the video above shows, Google Currents, which launched yesterday with over a dozen featured media partners, makes it simple to set up your own mobile channel. The process is as easy as adding a few RSS feeds and customizing a handful of options (which are only accessible through Google Chrome for the time being) before publishing.
In another post I’ll walk you through setting up your own channel, but in the meantime you can check out The Daily Sunlight here. You’ll need to install the Google Currents app on your mobile device, but once you do, you’ll be ready to go.