You would expect to see Obama branding in every aspect of the Obama Victory Fund website. But the web developers at President Obama's campaign have taken it a step further, creating the Obama “O” campaign insignia in the source code of the website — the sort of thing only dedicated hackers and data nerds could love — or, for that matter, bother to suss out.
A screenshot of the Obama source code:
Known as ASCII art, the “O” is made from characters and spaces, serving no functionality other than appeal to geeks.
The Easter egg has generated attention in some circles. A picture of the Obama source code is posted on Flickr and has been noticed on a number of blogs including logo design love, which notes that Tumblr also uses ascii art in its source code.
Another example of innovative use of source code inside the Beltway: The Consumer Financial Protection Bureau, which recently got some publicity for its tech chops, uses its source code to cleverly target advertising for certain kinds of jobs.