Fundraising fallout: The tale of two campaigns
In 2016, Hillary Clinton and Donald Trump approached fundraising their campaigns quite differently: While one tried to shatter the glass ceiling with unprecedented amounts of cash, the other shattered the conventions of a presidential campaign by downsizing the role of high-dollar fundraisers. Clinton was buoyed by the most successful super PAC ever and a celebrity endorsement line-up that puts the Oscars to shame. Trump’s team didn’t even begin holding fundraisers until six months before Election Day, ending up with less than a tenth of Clinton’s events. Trump’s victory over Clinton’s money machine may call into question the effectiveness of a time-consuming fundraising schedule in 2020 and beyond.
Trump’s lean fundraising machine
While Trump proudly proclaimed that he was self-fundraising his presidential run (which wasn’t entirely truthful), he eventually turned to six-figure checks during the last few months leading up to Election Day. But even with this late push, he ended the cycle with just 67 fundraising events.
None of the Trump children have donated to the campaign (albeit a $300 meeting expense Eric Trump was later refunded), but he did have several big-name supporters host fundraisers.
- Mike Ditka, former NFL player and coach
- Todd Ricketts, owner of the Chicago Cubs and major GOP donor
- Steven Mnuchin, producer of “Suicide Squad” and Trump’s finance chair
- Fred Smerlas, former NFL player
- Bill Koch, businessman and brother to Charles and David Koch
- Woody Johnson, owner of the N.Y. Jets
- Jenny Craig, weight loss guru
- Mike Shanahan, former NFL head coach
- Pete Coors, former chairman of the MillerCoors beer company
Below, explore a map of Trump’s election 2016 fundraisers; click on each point for event details.
Clinton’s coffers come up short
Ending the cycle with at least 711 fundraisers — an astonishing rate of a little over 1 event per day — the former secretary of state held more fundraisers than Mitt Romney and Barack Obama held combined in 2012. With an extensive network of high-profile surrogates, Clinton deployed celebrities and fellow politicians not only across the country, but across the globe, eventually totaling more than 30 fundraisers abroad.
Fundraisers by state:
- New York: 131
- California: 113
- D.C.: 63
- Massachusetts: 45
- Florida: 39
- Illinois: 31
Cities:
- New York, New York: 95
- Los Angeles, California: 40
- Chicago, IL 27
- San Francisco, CA: 22
- Boston, MA 21
- London, England 14
Below, explore a map of Clinton’s election 2016 fundraisers; click on each point for event details.
Musicians:
Cher, MC Hammer, Macklemore, Rufus Wainwright and Barbra Streisand, Max Weinberg, Jimmy Buffett and Paul McCartney, Jon Bon Jovi, Usher, Demi Lavato and Nick Jonas, Ben Harper and Estelle, Michael Bolton, Sting, Christina Aguilera, Pearl Jam, Justin Timberlake
Sports figures:
Mike Tomlin, Billie Jean King, Magic Johnson, Michelle Kwan, Ted Leonsis
Entrepreneurs:
Chris Sacca and Mark Cuban, Tim Cook, Sean Parker of Facebook, Warren Buffett
Actors:
Cast of Will & Grace, Salma Hayek, Kristen Bell, Billy Crystal, Julianna Margulies, Scarlett Johansson, Amy Poehler, Ana Gasteyer, Rachel Dratch, Jessica Williams, Michael Ian Black and Aziz Ansari, Eva Longoria, BD Wong, Seth MacFarlane, Leonardo DiCaprio, Sarah Jessica Parker, Matthew Broderick, and Jennifer Lopez, George Clooney, and Steven Spielberg, Forest Whitaker, Tobey Maguire, Uzo Aduba, Maulik Pancholy, Jennifer Garner, Kyle MacLachlan
Other icons:
Anna Wintour, Michael Lombardo, Tim Gunn, Lady Lynn Forester de Rothschild, Madeleine Albright
Additionally, dozens and dozens of former and current elected officials supported Clinton around the country and around the globe.
Overall, Clinton and her allies raised nearly twice as much as Team Trump — yet, he still emerged victorious despite this massive cash gap. In one of the most winding and unpredictable presidential campaigns in modern history, it seems the impact of money in politics is just another campaign convention that’s been turned on its head.