The Republican National Committee shelled out $1.4 million dollars over the last six months for Web sites and services, much of which was spent on GOP.com, the party's major Web presence that was unveiled this month, new Federal Election Commission expense reports show.
The figure is far higher than what experts estimate it should have cost, and five times the amount its Democratic counterpart spent to host and maintain Democrats.org.
The biggest disparity seems to be bandwidth costs--the RNC paid Smartech Corp., a Republican-focused hosting firm, more than a million dollars, plus $22,000 to Eloqua ...
Continue readingCorrection: Fees for Livingston Group corrected in FLIT
Entering digital age an expensive proposition for GOP
The Republican National Committee shelled out $1.4 million dollars over the last six months for Web sites and services, much of which was spent on GOP.com, the party's major Web presence that was unveiled this month, new Federal Election Commission expense reports show.
The figure is far higher than what experts estimate it should have cost, and five times the amount its Democratic counterpart spent to host and maintain Democrats.org.
The biggest disparity seems to be bandwidth costs--the RNC paid Smartech Corp., a Republican-focused hosting firm, more than a million dollars, plus $22,000 to Eloqua, compared to the DNC's $203,000 to Sprint, Switch and Data and Servint Corp.--despite the fact that the two sites' traffic, which determines bandwidth usage and, largely, hosting costs, was the same.
But the design of the site itself was costly, too. In the months prior to the October 13 launch of GOP.com, the committee paid $328,000 to 11 firms for Web development. (The Democrats, which did not completely overhaul their site during that time period, spent $45,000 on Web development.)
Read the rest at Sunlight's Real Time Investigations
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