Even as the new House GOP majority is taking aim at the Dodd-Frank Wall Street Reform and Consumer Protection Act by pulling at the agencies’ purse strings, financial interests continue to jockey for favor, hiring key lobbying firms.

Since the beginning of the year, there have been 35 new registrations for entities expecting to lobby on financial institutions/investments/securities—more than one per day. This is in addition to the clients who have ongoing contracts with lobbying firms--last year alone the financial sector reported spending a whopping $359 million on lobbying.

Among the firms grabbing new contracts is the ...