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Google requests AdWords service be exempted from FEC rule

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Google has asked the Federal Elections Commission for an exemption from rules requiring disclaimers on campaign ads generated by its AdWords service. The marketing tool provided by Google sells tailored ads that only appear when someone has searched for designated keywords. The ads are small—only 95 characters in all—and only paid for when an internet user clicks on them. 

Because of the abbreviated nature of the ads, Google has asked it be granted a pass under the “small items” exception the FEC applies to other mediums such as text messages and bumper stickers. 

In the request written to ...

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