More Content More Traffic


Boston’s Web Portal has been receiving more traffic and it is mainly due to the site managers allowing city employees to contribute personally to the site.  Using software that allows every employee the ability to update the Web site and add content as they see fit allows the site to become more interesting and diverse.

Instead of relying on IT staff to update the site city employees can update information that they see relevant to citizens of the city.  This is a great example of why employees should be given more control over content on government websites.  They are the ones that know what people are looking for and  are knowledgable about what is happening in the city.  This makes the site more valuable to citizens.  I hope more cities allow their employees to create content on city portals.  I also hope they expand this and maybe even create a wiki so citizens can add their knowledge to the pot.