NRSC tries to paint GOP as Party of Yes in new fundraising video


Updated: 5:11 p.m.

Criticized as the party of "no" by Democrats and even members of their own party, GOP Senate Republicans are trying to convince donors in a video posted online Thursday that theirs is in fact the party of "yes."

The ad is likely a pitch to those wealthy party donors who are more moderate than the Republican base.

The almost 90 second fundraising spot by the National Republican Senatorial Committee also nods to the GOP's problem with minorities, particularly Hispanics. After losing this a group badly to President Obama in the 2012 election, some congressional Republicans are backing immigration reform.

The ad features Sen. Marco Rubio, R-Fla., speaking in Spanish about the benefits of immigration and lots of minorities doing everyday activities like getting ready for work, giving a kid a piggy back ride, and enjoying a carnival ride.

Curiously, the first senator shown in the video is Tea Party favorite and libertarian Rand Paul, a gadfly of the Obama administration who is far from an establishment Republican. That shows how far Paul has gone from being a shunned outsider when ran for Senate in 2010 to someone with the potential to unify the base and the insiders.

The video also directs viewers to a donation page where they can pick a contribution amount to help "stop the Washington Democrats." It goes on to say: "We need to build a new Senate GOP Majority in 2014 that will rein in the national debt and stand by individual liberty."

The ad surfaced in Ad Hawk, Sunlight's tool for tracking political advertisements. 

Unfortunately for the GOP, Democrats have a slim edge in the 'yes' department, uttering the word 52 percent of the time as a percentage of all the words mentioned in the congressional record, according to Sunlight's Capitol Words tracker. But perhaps surprisingly, the Democrats also say "no" more often than their counterparts, at 53 percent of the time.

Below is a chart showing how often members of each party have said 'yes' over time as a percentage of all of the words in the record. Check the Capitol Words website to further explore the use of the word, and others.

(Contributing: Louis Serino)